Elevating the Experience

What makes an experience truly stand out and how do you communicate that in a way that resonates with visitors?

Join RTO 9, in partnership with 1000 Islands Rideau Canal Waterways, in this practical, hands-on webinar, we’ll introduce a simple but powerful formula to help tourism operators clearly articulate the value of their experiences. Whether you’re developing a new product, refining your marketing, or working with destination partners to host media or influencer visits, having a strong experience statement ensures your offering is communicated consistently and compellingly.

Together, we’ll break down what makes an experience meaningful, explore examples across different tourism sectors, and guide you through crafting your own statement.

You’ll learn how to:

• Define your ideal visitor (“who”) with clarity
• Tap into emotional outcomes that drive travel decisions
• Identify what truly makes your experience unique
• Apply your statement across marketing, partnerships, and visitor interactions

Who should attend:
Tourism operators looking to strengthen how they present and position their visitor experiences.

By the end of this session, you’ll walk away with a ready-to-use experience statement and the confidence to use it across your business.