Meta Ads Overview Part One: Targeting & Audiences
A strong Meta Ads strategy starts with knowing exactly who you’re trying to reach. In this foundational session, tourism operators will explore how to build and refine effective audience targeting strategies using Meta’s evolving advertising tools.
Join RTO 9 and JBC | Pushing Digital Boundaries for this first introduction session to the Meta Ads platform. This session will focus on the essential building blocks of audience strategy, including how to stay current with recent changes in Meta Ads targeting and how these updates impact campaign performance. Participants will also learn how to identify and select the right audience segments to align with their business goals.
You’ll also gain practical insight into creating Saved and Custom Audiences, allowing you to tailor your advertising to specific behaviours, interests, and demographics. Finally, we’ll introduce the concept of website data sets and how they can be used to better understand user behaviour and inform smarter advertising decisions.
By the end of this session, participants will have a clearer understanding of:
- Recent changes in Meta Ads targeting and what they mean for your campaigns
- How to define and select high-value target audiences
- How to build Saved and Custom Audiences effectively
- The role of website data sets in understanding customer behaviour
This session is ideal for operators looking to strengthen the foundation of their Meta Ads strategy and improve audience precision.
