RTO 9 is pleased to offer customized reporting solutions to destinations, municipalities, BIAs, Chambers of Commerce, and Economic Development departments. These reports are developed using anonymized, privacy-compliant data provided by Environics Analytics, delivering reliable, data-driven insights to support informed planning, marketing, and investment decisions.
Please note: Reports are typically delivered within three weeks of submission through the inquiry form. We appreciate your patience as we process your request.
Pricing - Starting as low as $350/report
Price is for all municipalities, BIAs, and Chamber of Commerce & Economic Development Departments.
Please note:
DMO-DMPs will receive 4 reports annually (1 report per quarter) at no additional cost. A $350/report charge will apply for additional reports generated above and beyond these 4 reports.
DMOs-DMPs will receive up to 5 Mobilescapes credits annually at no cost. A $500.00 charge will apply to DMOs-DMPs for any additional MobileScapes reports generated above the 5 credits.
RTO 9 has partnered with Environics Analytics to license industry-leading tourism data tools, bringing powerful, data-driven insights to destinations across South Eastern Ontario.
Through this program, RTO 9 is making high-value visitor data accessible to DMOs, DMPs, tourism organizations, and municipalities to support more informed planning, marketing, and investment decisions.
Please note: The Environics platform is continuously evolving, with new features and enhancements being introduced regularly. As a result, some data and functionality may appear differently from what is reflected in the RTO 9 reports. In addition, U.S. and International data integration is currently in development in the new Environics platform. Once available, we will be able to provide expanded insights and reporting that include these markets.
With access to Environics tools such as VisitorView and MobileScapes, RTO 9 can now provide partners with a clearer understanding of:
Who is visiting your destination
Where they are coming from
How they move throughout your community
When and how often they visit
This translates into stronger, evidence-based decision-making at both the local and regional levels.
Available Reports
VisitorView Data Report
VisitorView Data Report
VisitorView Data Report
Data-Driven Tourism Intelligence for South Eastern Ontario
Powered by Environics Analytics
What is VisitorView?
VisitorView uses anonymized mobile location data to provide detailed insights into visitor behaviour, including where visitors come from, how long they stay, and how they move throughout the region.
Data-Driven Tourism Intelligence for South Eastern Ontario
Powered by Environics Analytics
What is MobileScapes?
MobileScapes is Canada’s most comprehensive mobile movement dataset, built using anonymized, privacy-compliant mobile and cellular network data. It provides a real-world view of how people move through destinations, enabling tourism organizations to better understand visitor patterns and make more informed decisions.
Data-Driven Tourism Intelligence for South Eastern Ontario
Powered by Environics Analytics
What is the 2026 Distance Travel Report?
A data-driven view of how far visitors travel to reach a destination, used to define market reach, visitor behaviour, and tourism opportunity. It shows how far visitors travel from their home location to a destination by using a visitor’s Common Evening Location (CEL), measuring distance from that home location to a geofenced destination, and aggregating the data to show patterns.
Data-Driven Tourism Intelligence for South Eastern Ontario
Powered by Environics Analytics
What are the PRIZM® Profile Top Segments Reports?
The PRIZM® Top Segments Reports are your “at-a-glance audience snapshot” report, highlighting the lifestyle segments that drive the majority of your visitors or market potential. At its core, this report is a condensed version of the full PRIZM® profile, showing the top 5 segments, ranked by size (households/customers) or importance (index), with key metrics and descriptive profiles.
VisitorView provides a complete picture of tourism activity by tracking:
Visitor Volumes & Trips
Number of visitors to a destination
Number of trips taken
Frequency of visitation
Length of Stay
Nights spent in a destination
Average trip duration
Seasonality & Trends
Monthly, quarterly, and annual visitation patterns
Peak travel periods and shoulder seasons
Origin Markets
Where visitors come from (local, regional, U.S., international)
High-potential markets for future targeting
These insights allow destinations to compare current performance with historical trends and identify growth opportunities.
What Does MobileScapes Measure?
Visitor Movement & Flow
Tracks how visitors move between locations
Identifies popular routes, corridors, and high-traffic zones
Highlights opportunities to disperse visitation
Dwell Time & Engagement
Measures how long visitors stay in specific locations
Identifies high-engagement attractions and experiences
Catchment Areas & Origin Insights
Shows where visitors originate from (home locations)
Defines realistic drive markets and regional draw
Repeat Visitation
Tracks how often visitors return
Distinguishes between one-time visitors and loyal repeat guests
Time-Based Trends
Daily, weekly, and seasonal visitation patterns
Peak hours, shoulder periods, and off-peak opportunities
Who Is This Research Program for?
Tourism operators and business owners looking to grow revenue can leverage data-driven insights to better understand visitor behaviour, strengthen marketing efforts, refine product offerings, and support informed decision-making and funding applications.
Municipalities, destination leaders, DMOs, and festival and event organizers can transform visitor data into a strategic roadmap—supporting economic development, evidence-based planning, stronger grant applications, and confident, data-informed decisions.
How Destinations Can Use This Data
Targeted Marketing - Focus campaigns on high-potential markets based on actual visitor behaviour.
Experience Development - Identify where visitors spend time and uncover opportunities to enhance or expand offerings.
Seasonality Planning - Better understand peak periods and grow shoulder-season visitation.
Investment & Planning - Support infrastructure, accommodation, and product development with real data.
Why Invest in Visitor Research?
Our research reports equip you with the insights needed to guide marketing strategies, enhance programming, and inform investment decisions. They also strengthen grant and funding applications by providing credible, evidence-based analysis of both day-trip and overnight visitor activity.
Contact
Looking to access data that drives more informed decision-making? RTO 9 provides cost-effective, customized reporting starting at $350, designed to meet your specific research needs.
Complete RTO 9's Inquiry Form to get started, or connect with Bonnie Ruddock or Steve Weir for additional details.
