--- title: RTO 9 Visitor Research Program date: 2026-06-01T11:31:00-04:00 author: Steve Weir canonical_url: "https://www.rto9.ca/resources/rto-9-visitor-research-program/" section: Pages --- # RTO 9 Visitor Research Program ![](https://www.rto9.ca/images/Partnership-Fund-Program/The-Long-Sault-Parkway-will-open-for-the-2026-season-on-April-17-at-11-a.m.png) ## **What RTO 9 Is Offering** RTO 9 is pleased to offer customized reporting solutions to destinations, municipalities, BIAs, Chambers of Commerce, and Economic Development departments. These reports are developed using anonymized, privacy-compliant data provided by Environics Analytics, delivering reliable, data-driven insights to support informed planning, marketing, and investment decisions. **Please note:** *Reports are typically delivered within three weeks of submission through the inquiry form. We appreciate your patience as we process your request.* ## Pricing - Starting as low as $350/report Price is for all municipalities, BIAs, and Chamber of Commerce & Economic Development Departments. **Please note:** - *DMO-DMPs will receive 4 reports annually (1 report per quarter) at no additional cost. A $350/report charge will apply for additional reports generated above and beyond these 4 reports.* - *DMOs-DMPs will receive up to 5 Mobilescapes credits annually at no cost. A $500.00 charge will apply to DMOs-DMPs for any additional MobileScapes reports generated above the 5 credits.* RTO 9 has partnered with [**Environics Analytics**](https://environicsanalytics.com/en-ca/home) to license industry-leading tourism data tools, bringing powerful, data-driven insights to destinations across South Eastern Ontario. Through this program, RTO 9 is making high-value visitor data accessible to DMOs, DMPs, tourism organizations, and municipalities to support more informed planning, marketing, and investment decisions. **Please note:** *The Environics platform is continuously evolving, with new features and enhancements being introduced regularly. As a result, some data and functionality may appear differently from what is reflected in the RTO 9 reports. In addition, U.S. and International data integration is currently in development in the new Environics platform. Once available, we will be able to provide expanded insights and reporting that include these markets.* With access to Environics tools such as [**VisitorView** ](https://environicsanalytics.com/en-ca/data/behavioural/visitorview)and [**MobileScapes**](https://environicsanalytics.com/en-ca/data/mobile-analytics), RTO 9 can now provide partners with a clearer understanding of: - Who is visiting your destination - Where they are coming from - How they move throughout your community - When and how often they visit This translates into stronger, evidence-based decision-making at both the local and regional levels. ![](https://www.rto9.ca/images/resources/Big-Sandy-Bay-Wolf-Island-Suzy-Lamont-Photography.jpg) ## **Available Reports** - ![VisitorView Data Report](https://www.rto9.ca/images/transforms/_540xAUTO_crop_center-center_none_ns/VisitorView-Data-Report.png) ### VisitorView Data Report Learn more ### VisitorView Data Report ![VisitorView Data Report](https://www.rto9.ca/images/transforms/_540xAUTO_crop_center-center_none_ns/VisitorView-Data-Report.png) ### VisitorView Data Report Data-Driven Tourism Intelligence for South Eastern Ontario ***Powered by Environics Analytics*** **What is VisitorView?** VisitorView uses anonymized mobile location data to provide detailed insights into visitor behaviour, including where visitors come from, how long they stay, and how they move throughout the region. [Sample VisitorView Report](https://www.rto9.ca/images/VisitorView-Data-Report-Sample.pdf) [VisitorView Inquiry Form](https://docs.google.com/forms/d/1Afd-etXlA4MdoT7mq6A1qG9xWVvvBRVi5G90rEh25Gs/edit?hl=en-GB) - ![MobileScapes Data Report](https://www.rto9.ca/images/transforms/_540xAUTO_crop_center-center_none_ns/MobileScapes-Data-Report.png) ### MobileScapes Data Report Learn more ### MobileScapes Data Report ![MobileScapes Data Report](https://www.rto9.ca/images/transforms/_540xAUTO_crop_center-center_none_ns/MobileScapes-Data-Report.png) ### MobileScapes Data Report Data-Driven Tourism Intelligence for South Eastern Ontario ***Powered by Environics Analytics*** **What is MobileScapes?** MobileScapes is Canada’s most comprehensive mobile movement dataset, built using anonymized, privacy-compliant mobile and cellular network data. It provides a real-world view of how people move through destinations, enabling tourism organizations to better understand visitor patterns and make more informed decisions. [Sample MobileScapes Report](https://www.rto9.ca/images/MobileScapes-Data-Report-Sample.pdf) [MobileScapes Inquiry Form](https://docs.google.com/forms/d/1TVAYkWh6E8BhBa1snM5uU340naOl-ncUQ2ddEuArZNc/edit) - ![2026 Distance Travel Report](https://www.rto9.ca/images/transforms/_540xAUTO_crop_center-center_none_ns/2026-Distance-Travel-Report-Image.png) ### 2026 Distance Travel Report Learn more ### 2026 Distance Travel Report ![2026 Distance Travel Report](https://www.rto9.ca/images/transforms/_540xAUTO_crop_center-center_none_ns/2026-Distance-Travel-Report-Image.png) ### 2026 Distance Travel Report Data-Driven Tourism Intelligence for South Eastern Ontario ***Powered by Environics Analytics*** **What is the 2026 Distance Travel Report?** A data-driven view of how far visitors travel to reach a destination, used to define market reach, visitor behaviour, and tourism opportunity. It shows how far visitors travel from their home location to a destination by using a visitor’s Common Evening Location (CEL), measuring distance from that home location to a geofenced destination, and aggregating the data to show patterns. [Sample - 2026 Distance Travel Report](https://www.rto9.ca/images/RTO-9-2026-Distance-Travel-Report-Sample.pdf) [Distance Travel Report Inquiry Form](https://docs.google.com/forms/d/14fPNq8hydJ_XHRAMYD2U_mDKlFFZHcVP3k-_2Wl3Qkc/edit) - ![PRIZM® Profile Top Segments Report](https://www.rto9.ca/images/transforms/_540xAUTO_crop_center-center_none_ns/PRIZMr-Profile-Top-Segments-Report_2026-06-03-192015_nxdk.png) ### PRIZM® Profile Top Segments Report Learn more ### PRIZM® Profile Top Segments Report ![PRIZM® Profile Top Segments Report](https://www.rto9.ca/images/transforms/_540xAUTO_crop_center-center_none_ns/PRIZMr-Profile-Top-Segments-Report_2026-06-03-192015_nxdk.png) ### PRIZM® Profile Top Segments Report Data-Driven Tourism Intelligence for South Eastern Ontario ***Powered by Environics Analytics*** **What are the PRIZM® Profile Top Segments Reports?** The PRIZM**®** Top Segments Reports are your “at-a-glance audience snapshot” report, highlighting the lifestyle segments that drive the majority of your visitors or market potential. At its core, this report is a condensed version of the full PRIZM**®** profile, showing the top 5 segments, ranked by size (households/customers) or importance (index), with key metrics and descriptive profiles. [Sample PRIZM® Profile Top Segments Report](https://www.rto9.ca/images/RTO-9-PRIZMr-Profile-Top-Segments-Reports-Sample.pdf) [PRIZM® Profile Top Segments Report Inquiry Form](https://docs.google.com/forms/d/1Ya9NpdesSAdIM0BUD6ySTPAMYTaSoFT69JY6O_ZxQyU/edit) × ![](https://www.rto9.ca/images/RS1494_WATERWAY_SELECTS_Goh-Iromoto-10-hpr.jpg) ## **What Does VisitorView Measure?** VisitorView provides a complete picture of tourism activity by tracking: ### Visitor Volumes & Trips - Number of visitors to a destination - Number of trips taken - Frequency of visitation ### Length of Stay - Nights spent in a destination - Average trip duration ### Seasonality & Trends - Monthly, quarterly, and annual visitation patterns - Peak travel periods and shoulder seasons ### Origin Markets - Where visitors come from (local, regional, U.S., international) - High-potential markets for future targeting These insights allow destinations to compare current performance with historical trends and identify growth opportunities. ## **What Does MobileScapes Measure?** ### **Visitor Movement & Flow** - Tracks how visitors move between locations - Identifies popular routes, corridors, and high-traffic zones - Highlights opportunities to disperse visitation ### **Dwell Time & Engagement** - Measures how long visitors stay in specific locations - Identifies high-engagement attractions and experiences ### **Catchment Areas & Origin Insights** - Shows where visitors originate from (home locations) - Defines realistic drive markets and regional draw ### **Repeat Visitation** - Tracks how often visitors return - Distinguishes between one-time visitors and loyal repeat guests ### **Time-Based Trends** - Daily, weekly, and seasonal visitation patterns - Peak hours, shoulder periods, and off-peak opportunities ![](https://www.rto9.ca/images/destination-pec.jpg) ![](https://www.rto9.ca/images/Prince-Edward-County-2.jpg) ### **Who Is This Research Program for?** Tourism operators and business owners looking to grow revenue can leverage data-driven insights to better understand visitor behaviour, strengthen marketing efforts, refine product offerings, and support informed decision-making and funding applications. Municipalities, destination leaders, DMOs, and festival and event organizers can transform visitor data into a strategic roadmap—supporting economic development, evidence-based planning, stronger grant applications, and confident, data-informed decisions. ### **How Destinations Can Use This Data** **Targeted Marketing -** Focus campaigns on high-potential markets based on actual visitor behaviour. **Experience Development -** Identify where visitors spend time and uncover opportunities to enhance or expand offerings. **Seasonality Planning -** Better understand peak periods and grow shoulder-season visitation. **Investment & Planning -** Support infrastructure, accommodation, and product development with real data. ![](https://www.rto9.ca/images/Events/2025/costing.jpg) ## **Why Invest in Visitor Research?** Our research reports equip you with the insights needed to guide marketing strategies, enhance programming, and inform investment decisions. They also strengthen grant and funding applications by providing credible, evidence-based analysis of both day-trip and overnight visitor activity. ## Contact Looking to access data that drives more informed decision-making? RTO 9 provides cost-effective, customized reporting starting at $350, designed to meet your specific research needs. Complete RTO 9's Inquiry Form to get started, or connect with Bonnie Ruddock or Steve Weir for additional details. ![Bonnie Ruddock, MBA](https://www.rto9.ca/images/transforms/resources/_214x214_fit_center-center_82_none_ns/17385/Bonnie-Ruddock.webp) Bonnie Ruddock, MBA Executive Director RTO 9 Regional Tourism Organization 9 [613.329.2753](tel:6133292753) ![Steve Weir](https://www.rto9.ca/images/transforms/_214x214_fit_center-center_82_none_ns/17778/Steve-1.webp) Steve Weir Sr. Marketing Manager RTO 9 Regional Tourism Organization 9 [613.341.6638](tel:6133416638)