Marketing and Branding Your Food Product

Join Amanda DeVries, Creative Director at Eye Candy Design, for an in-depth session on building a brand that attracts customers and communicates the value of your product. Participants will explore how to develop a strong visual identity, understand the needs of their target market, and create packaging that performs effectively across retail shelves, markets, and digital platforms. 

Topics Include:

• Branding Foundations: Learn how to define your brand and communicate what makes your product unique.

• Visual Identity Essentials: Explore colour, typography, and design choices that align with your product and audience.

• Packaging for Different Spaces: Understand the differences between designing for store shelves, farmers’ markets, and online sales.

• Working With Designers: Get practical tips for collaborating with graphic designers and refining your brand direction. 

By the end of this session, you will have a clearer understanding of how to build a strong, market-ready brand that resonates with the right customers.