Introduction to Google Advertising
Join RTO 9 and JBC | Pushing Digital Boundaries for this introductory webinar designed to help tourism operators understand the essentials of Google Ads and how it can be used to increase visibility, drive website traffic, and attract more potential visitors.
Participants will explore the core structure of Google Ads, including an overview of key campaign types such as Performance Max and Search campaigns, and how each can support different marketing goals. The session will also introduce keyword strategy, including how to use tools like Keyword Planner to identify relevant search terms, assess competition, and make informed decisions about targeting.
In addition, attendees will gain insight into how Google’s responsive ad format works, including how the platform automatically tests and optimizes combinations of headlines and descriptions to improve performance over time.
Finally, the session will cover how to measure success using key performance metrics such as clicks, impressions, and conversions—helping operators understand what’s working and where to refine their approach.
By the end of this session, participants will be able to:
- Understand the core components of Google Ads and campaign types
- Identify and evaluate keywords using Keyword Planner
- Understand how responsive ads are optimized by the platform
- Measure campaign performance using key metrics
This session is ideal for tourism operators looking to build a strong foundation in Google Ads and begin advertising more effectively online.
