In the summer of 2024, news broke of wildfires – caused by lightning – advancing through the region. Thirty percent of the town of Jasper was affected and is already rebuilding. Less than three percent of the overall National Park was affected by the forest fires. Canada is considered a global leader in emergency management and the region was prepared with alternative itineraries. The town was commended for their efficient and safe management of residents and visitors thanks to much advance planning. Demonstrating exceptional resilience and fortitude, Jasper’s residents are rebuilding the town in preparation to welcome visitors for the summer 2025 tourism season.

GoMedia Canada Summit is an opportunity to support the town in this recovery, whilst also discussing the bigger story about resilience throughout Canada.